Privacy Policy
Last updated: May 18, 2026
Preslar's Western Shop ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have. It applies to information collected on www.preslars.com (the "Site") and at our brick-and-mortar store at 3299 Fern Valley Rd., Louisville, Kentucky 40213.
1. Information We Collect
Information you give us
When you shop with us or contact us, we collect information that you provide directly, including:
- Name, billing and shipping address, email address, and phone number
- Order details (the items you bought, sizes, quantities, gift messages)
- Payment information you enter at checkout — this is processed by our payment processor, and we don't store complete card numbers on our servers
- Communications with our customer service team (emails, phone calls, messages)
- Account information if you create an account, including a password (stored in a hashed form)
- Optional information you submit, such as product reviews or newsletter signups
Information collected automatically
When you visit the Site, we and our service providers automatically collect:
- Device and browser information (browser type, operating system, IP address)
- Pages you viewed, links you clicked, time spent on the Site
- Referring URL and how you got to the Site
- Cookie and similar tracking data (see "Cookies" below)
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including shipping, returns, and customer service
- Send order confirmations, shipping notifications, and other transactional emails
- Respond to your questions and provide customer support
- Send marketing emails about new products, sales, and store events, when you have opted in. You can unsubscribe at any time using the link in our emails
- Improve the Site, our product selection, and our customer experience
- Detect, prevent, and respond to fraud, unauthorized access, and other illegal activity
- Comply with legal obligations
3. How We Share Your Information
We share your information only as needed to operate our store and never sell it to third parties for their independent marketing. The categories we share with are:
- Payment processors — to process your payment securely
- Shipping carriers (UPS, FedEx, USPS, etc.) — to deliver your order
- E-commerce and POS platform providers (Cumulus / Celerant) — to power our store technology
- Email service providers — to send order and marketing emails
- Analytics and advertising providers (Google Analytics 4, Google Ads, Bing, Facebook) — to understand Site traffic and run advertising. These services may set cookies and collect usage information as described in their own privacy policies
- Legal and safety — if we are required to share information by law, court order, or to protect the rights or safety of Preslar's, our customers, or others
- Business transfers — if Preslar's is involved in a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction
4. Cookies and Similar Technologies
We use cookies and similar technologies to keep your shopping cart, remember your preferences, measure Site performance, and deliver relevant advertising. You can block or delete cookies through your browser settings, but doing so may affect Site functionality (for example, your cart may not persist between visits).
Specific tools we use include Google Analytics 4 (for traffic analysis) and Google Ads (for advertising). You can opt out of Google's personalized advertising at adssettings.google.com.
5. Your Choices
- Marketing emails: use the "unsubscribe" link in any marketing email, or contact us at cs.preslars@gmail.com.
- Cookies: manage these through your browser.
- Account information: log in to your account to update your email, address, or password. To delete your account, email us at cs.preslars@gmail.com.
6. State-Specific Rights
Depending on where you live, you may have additional rights regarding your personal information, including:
- The right to request access to the personal information we hold about you
- The right to request correction or deletion of that information
- The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising (we do not sell personal information; we share usage data with advertising providers as described above, and you can opt out via the Google link in section 4)
To exercise any of these rights, contact us at cs.preslars@gmail.com. We may need to verify your identity before responding.
7. Children
The Site is not directed to children under 13, and we don't knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us at cs.preslars@gmail.com and we will delete it.
8. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No transmission over the internet is 100% secure, so we cannot guarantee absolute security, but we work to maintain reasonable protections.
9. Data Retention
We keep personal information for as long as needed to provide the services you've requested, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records may be kept longer for tax, accounting, and warranty purposes.
10. Third-Party Links
The Site may link to third-party websites (brand sites, social media, shipping carrier tracking). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date above. If the changes are material, we'll provide additional notice (for example, by email or a notice on the Site).
12. Contact Us
Questions about this Privacy Policy or your information? Reach us at:
- Preslar's Western Shop
- 3299 Fern Valley Rd., Louisville, KY 40213
- Phone: (502) 969-9019
- Email: cs.preslars@gmail.com